The client is an offline STEM school for children aged 8–12, focused on hands-on experiments and developing critical thinking through practice. The school had strong parental trust and proven results in the offline format.
When exploring online expansion, the key challenge was how to scale without losing educational quality or turning the product into a generic online course. Instead of jumping into development, the team chose a strategy-first approach.
Our role was to analyze the existing product, market, and audience, and to design a clear, scalable online strategy that could be validated before major investments.